game Experience Branding

Game experience is a product of Experience America. It is a specially devised camp which takes you on an adventure through the virtual world of gaming and programming but also the most happening city in LA which is Seattle. It is a type of summer camp that not only allows you to explore gaming but also helps you meet people who created it.

The branding of this project was inspired by the tiniest part of the digital world; the "pixel". The square shaped box which can become anything and is full of surprises.

Experience America approached us with a requirement of a complete design solution over their brand identity, website design, packaging and all other touch points of the brand.

Mentor: Ankita Shinde
Art Direction, concept, illustration style: Unmesh Nayak
Design: Unmesh Nayak, Namrata Bhagat