VWO Infographics

VWO (Visual Website Optimizer) is the easiest A/B, Split and Multivariate testing tool.
Here is an infographic we created for them which would help people identify when it is advised to do an A/B test and not rely on various other factors which we often do.

Hilarious, on point copy: Mohita Nagpal
Art Direction, Illustration: Ankita Shinde

Final Infographic

Final Infographic

Initial Sketches

Initial Sketches

1.jpg