A core part of your brand strategy should be to dedicate a part of every dollar you earn and/or spending part of your time in creating the world you want to live in.

There are companies who are alive and thriving today that have done so for over many decades. What made them endure irrespective of the crisis that the world found itself in? In this article I look at the importance for companies to find their purpose and stay true to it as a secret sauce to endure no matter the external circumstances.

Some of the most influential digital marketers of our age have developed tools and strategies that are highly effective in "hooking", "growth hacking" customers but what is the real cost of this current world of marketing? In this article I delve into the source of why most new companies (especially mid to larger ones) have a terrible time managing a very high rate of churn and poor customer loyalty.

All of us know that high quality content that really represents ourselves or our brand is extremely important and one of the core pillars on which incoming lead generation stands on. However we frequently struggle to come up with high quality content regularly. I have been in the same boat and in this post I share about how you can create high quality content regularly.

Your website’s content defines who you are as a business. In this article I have tackled what I feel is a fundamental flaw that unfortunately becomes a starting point of creating most websites.

If you are someone who works with designers and you have a hard time getting your projects complete on time or even get the best work done from your designer, you might need to look at how you give the first brief to your designer. The first brief to your designer is probably the most important part of your design project and has a huge role to play in meeting deadlines and budgets. In this post I have listed down what I have discovered in working with designers in the last 4 years.

In this article, I have shared about choosing and hiring the right design resource. I have also written about how different startups or companies should work with design resources. I cannot wait to hear from you about how you go about hiring designers or working with design studios.

What magic dust is poured into the logos that costs millions and what separates it from the logo that cost $105? They are all made with the same bits of shapes and colours and words thrown together after all. In this article, you will get a sense of how to go about your next branding exercise.

If your upcoming weekend is looking like you sitting in the office sweating out the small details of the presentation your boss wanted you to make, you might want to glance through this article. How many of you are working on a presentation today?

In a 10+ year working career, my best professional relationship has been with Ankita, my wife. In this blog post, I chronicle the ups and downs of our working relationship. Hope you enjoy the read :)