Game Experience: Website
Creating A visual identity
Experience America is an organisation that aims to transform student travel and elevate the study tour experiences. Game Experience, one of their many programmes, is a specially devised camp which not only takes you on an adventure through the virtual world of gaming and programming but also the most happening city in LA which is Seattle. It is a type of summer camp that allows you to explore gaming along with meeting people who created it.
The branding of this project was inspired by the tiniest part of the digital world; the "pixel". The square shaped box which can become anything and is full of surprises.
Experience America approached us with a requirement of a complete design solution over their brand identity, website design, packaging and all other touch points of the brand.
Game experience website design required an idea that was out of this world, so we literally took it out of this world and designed the whole website over the theme SPACE.
The website has elements that are designed specially to give the audience an experience of a science fiction story.
Every page has its own unique space theme combined with scenes from Seattle that keep its viewers intrigued.