PET A PROJECT x Chembur school - Day 1

PET A PROJECT - Day 1 (15.11.17)

Today was our first PET A PROJECT session in 6th standard of Chembur Naka BMC school (English medium). I started with introducing myself and my story. The kids shared their story and their dreams. It was a conversational session; we all were explorers, figuring out things as we proceeded in our conversations. It was a short session which lasted for 17 mins only. And below is a brief of what all we created today.

Amazed at how time is not at all a factor in creating possibilities, only language is. We all exist in language and language only.
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Chembur Naka Mumbai Public School

Spaces created in today's session:

1. Freedom and respect.

- Kids had the freedom to call me didi or teacher.
- Kids could stand up and speak or sit down and speak, as long as they speak one at a time and are loud and clear so that each of their friends in the class can hear and learn from their sharing.

2. English language practice. We don't need to be right, but we do need to keep exploring!

- I asked the kids at the start of the class what language they would prefer to communicate in, majority shouted 'English!'. As I went on with the session, I realized 20% of the students did not utter a single word in English and 60% were not comfortable with the language. And honestly, that doesn't matter. When a child get's her/his self expression, language is not at all a barrier.
- I made a point to speak everything in English. And as much as I could, I repeated a few sentences/words in Hindi. I was constantly present about my language, my tone, my pace, my accent.
- Whenever I felt I have used a new word, I would either immediately tell out the synonym or I would also try and elicit the meaning of the word from the class. Example: I used a word 'brainstorm'. Now, I wasn't sure if they understood it. So I asked the class if anyone knew what 'brainstorm' meant. No one raised their hand. It is very important to pay attention to the tone and body language when introducing new things, as you don't want to intimidate the kids, you want to include each and everyone. Then I asked them to try out! It's a new word, let's try to figure what it could mean-as everyone knows 'brain' and 'storm'. A kid raised his hand and gave it a try, at this point, it's very important to empower and appreciate the effort inspite of an incorrect answer so that others feel encouraged to raise their hand even if they don't know the answer. Because hey, it's not about who is the smartest, we are in the game of playing, discovering, and venturing into new territories. We are in the game of exploration and that means making a lot of mistakes, experimenting, learning, sharing with each other and supporting each other to fall and rise and have fun in the process. It's about playing! About being alive!

3. English grammar revision.

- Revising nouns and verbs. I was eliciting from the class the various options for what they wanted to be and I was writing it down on the board like a mind map. Goodness, just get present to the bubbling magic present in this class, the present and future of our country and this planet - they shouted engineer, poet, teacher, chef, police officer, film director, dancing - yeah 'dancing'. And I asked them if we were writing 'nouns' on the board or 'verbs'. And they corrected themselves by realising that all words were nouns so the kid immediately said 'dancer'. :)

Do it now

4. Do all that you dream of doing and do it NOW.

- You can do anything and everything you want to do. And you can do it NOW. You don't have to wait for some 'one fine day', you don't have to wait to 'grow up', you don't have to 'get out of 10th std or college' to do what you want to do and what your self expression is. You are free to express your self NOW.
- I shared with the kids how I myself as a kid always thought that we all have to choose only one thing that we want to be once we grow up. Whenever someone asked me 'Beta, what do you want to be when you grow up?', I would always think to myself

- 'I want to be an artist or a teacher'. I thought 'or', because I didn't know I could be anything and everything I want to be at anytime. I took the phrase 'Jack of all trades but master of none' too seriously. I now think no body can ever be a master of anything, there is always soooo much scope to improve and explore and learn and build and play. There is just no point in running behind the seductive mistress called 'perfection'. One, it doesn't exist; two, it'll kill you alive.
- I think we should just eliminate asking this questions to kids 'What do you want to be when you grow up?'. I mean why after growing up? Why are we talking about some 'one fine day' and promoting procrastination from a very young age. Lets rather ask our children - 'What do you want to be and do now?' And let's support them into doing it NOW. If someone wants to be a teacher, she/he doesn't have to wait till she/he gets B.Ed degree to start teaching. We should stop listening to what our children are saying, and start listening for the commitment behind why they are saying what they are saying. When someone really wants to be a teacher, they want to share whatever they know and spread it to every single soul around them so that others learn and grow. And why wait for that? We can invite these children to start teaching right away! Maybe they can mentor one child younger to them, or maybe they could teach one class once a week. This would give them real first hand experience of what it means to be a teacher NOW. Being or doing something is not about the title, it's about expressing the self and contributing to someone else's life.

understanding the why

5. Context was created for all classroom practises. Why we do what we do.

- Why speak one at a time:  Not because the teacher says so, but because what you say will get cut out by the noise and others won't benefit from the value you would have otherwise provided.
- Why speak loud and clear: Not because the teacher says so, but because your friends sitting all across the class can learn from what you are sharing. What you are saying is important and valued.
- Why occupy front seats: Not because the teacher says so, but because we are all here to make mistakes together, learn together, help each other and have fun while doing so together. For being a team, we need to sit like a team and not seclude ourselves or others.
- Why answer even if not sure of the answers: Because there are zero marks for smartness, but full marks for trying. We are not in the game of smartness, we are in the game of exploration and discovery!

Recycle and Resuse

6. Recycle and Reuse.

- I asked the kids if they knew how to make a journal themselves. Most of them knew how to. I asked a few of them to stand up and share the method they knew with their friends. Some used stapler for binding, some glue, some stitched it. In this sharing, a lot of new options for making a journal opened up for everyone including me. I gave them a homework assignment to make a 100 page journal however they like, the only rule being not spending any money or buying anything.

I did not share any ideas with them. I only elicited and facilitated. The kids started sharing ideas for where they can arrange papers from-using remaining pages from old notebooks, using plain pages or relatively less printed newspaper sheets, envelopes, backside of printed papers etc. I'm excited to meet their journals on Friday! Eeep! As of now they have no idea what to do with the journals. It's all a process of discovery, remember?

7. Eliciting leadership and responsibility.

- The journal making activity was to be done between today and next class two days later. The kids were excited! And the ones who knew how to make a journals were excited to take leadership and share their knowledge with their peers. None of this was instructed to them; everything was elicited, and that makes a world of a difference.

Day 1 board work.

Day 1 board work.

Homework:
(To be completed by next session after two days.)
1) Make a 100 page journal with recycled papers.
2) Think what all you want to be and do.

Ankita Shinde

Secret to this glow and shine

being an educator and eating healthy food. x

Lanapaws

For us at ADAC, our four legged furrends are closest to our hearts. And when we get opportunities to make some pampering products for these buddies, we never miss it!

In collaboration with Lanapaws, we have designed some cool, quirky, trendy, environmental friendly prints for their pet products like- Dog Beds, Bandannas, Cushion covers and tote bags.

Lanapaws was founded by a couple of animal lovers. The name ‘LANA’ has been coined by merging the names of their two babies, Lily and Aladdin. LANA is an endeavor to make tasteful and wag-worthy accessories for you and your furry friends. They are committed to making pet accessories that provide them with best of comfort and style while helping you contribute to the good of our planet. They also have a range of exclusive and fun products just for animal lovers! With every purchase, you contribute towards animal welfare causes. They understand that every pooch is different and deserves to be treated so!

Check out their website to see these amazing products here!

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ZEARTH

As humans, we all wish to have our houses resourceful, clean and sustainable. But with time, all of us are forgetting that Earth is our first home and we are almost draining all the available resources from our planet Earth and making it look duller and hazardous.

ZEARTH believes in sustainable energy and they are doing their part in making our planet greener.
As a renewable energy provider, sustainability is the focus of their business. Their goal is to reduce pollution and lessen the impact of climate change by making clean power, affordable enough to be adopted by homeowners and businesses.

Collaborating with ZEARTH was our opportunity to give our bit in making our home - 'Earth', a greener and more sustainable planet again.
Here is a brochure design for this amazing step in making our future more brighter by 'ZEARTH - clean power resources'. :)

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Game Experience Website Design

Game experience is a product of Experience America. It is a specially devised camp which not only takes you on an adventure through the virtual world of gaming and programming but also the most happening city in LA which is Seattle. It is a type of summer camp that allows you to explore gaming along with meeting people who created it.

The branding of this project was inspired by the tiniest part of the digital world; the "pixel". The square shaped box which can become anything and is full of surprises.

Experience America approached us with a requirement of a complete design solution over their brand identity, website design, packaging and all other touch points of the brand.
Game experience website design required an idea that was out of this world, so we literally took it out of this world and designed the whole website over the theme SPACE. 
The website has elements that are designed specially to give the audience an experience of a science fiction story.
Every page has its own unique space theme combined with scenes from Seattle that keep its viewers intrigued. 

Project link: game.experienceamerica.com

 

#36daysoftype x #AtoZofJournaling

I have chosen my theme for #36daysoftype04 as Journaling. I have been journaling sporadically since I was 10. But the graph kept increasing to tremendously shooting up while I was nearing my twenties. Often I find all the answers to my questions & all the questions to my answers in my journey of diving within. My last art series 'You are the universe' (a part of my #Inktober2016 series), was about the same topic but on a more philosophical plane. I believe we are whole & complete in ourselves. We are the universe. We are everything & we are nothing. The way we perceive our existence in this world is directly related to the kind of relationship we have with our own self. 
In 'You are the universe' we explored the dreamy conceptual relationship of ourselves with ourselves. And now, in this #36daysoftype x #AtoZofJournaling, we will explore the same concept in a more practical, applicable day to day language.

I look forward to engaging with each one of you in a meaningful dialogue on this topic. If you've been journaling as well, tell me about your experiences. Do you love it? Tell me how much. Have some tips to share? Educate me please. If you like the concept of journaling but are struggling to do it, let's talk in this space with the hope (read assertion) of you gaining something, something shifting for you & it resulting into a personal transformation. If you don't like journaling, tell me why, let's discuss. If you have some other ways of living life, please share. :) All in all, let's have open conversations about ourselves and life.
 

ARTICULATION Get those twisted thoughts down on paper. I'm an obsessive thinker. Before articulating my thoughts religiously in my journals, I found it difficult to deal with my chattering mind. My speech was unusually fast. Often I didn't know how I was feeling, what I was thinking or what I wanted. Just the simple act of jotting down all my thoughts without judging them, freed my mind tremendously! It was in this process of learning the art of articulating my thoughts, that made me more empathetic towards myself & others around me.

ARTICULATION
Get those twisted thoughts down on paper.
I'm an obsessive thinker. Before articulating my thoughts religiously in my journals, I found it difficult to deal with my chattering mind. My speech was unusually fast. Often I didn't know how I was feeling, what I was thinking or what I wanted. Just the simple act of jotting down all my thoughts without judging them, freed my mind tremendously! It was in this process of learning the art of articulating my thoughts, that made me more empathetic towards myself & others around me.

BUBBLE Create your own bubble to get into while indulging in this blissful private activity of journaling. This bubble is where magic happens. I love creating physical as well as mental bubbles. When I was new with this entire process of journaling, I had to get into the perfect mood to start journaling. I would make the perfect coffee (not a coffee drinker anymore), the fan speed would be perfectly set, bedsheets tucked in neatly, windows opened just right, my writing pad, notebook and sparkly pens perfectly aligned on the bed, ready to be put to use. I loved these 15 - 30 min dates with myself. As I kept journaling and dating myself for years, I realised the physical bubble was not mandatory anymore. I had developed the skill to journal anywhere, in any form. I was able to get into a mental bubble whenever I felt the urge to write something. Now I journal ongoingly throughout the day. I have just become more aware of my thoughts, feeling, ideas, that I can catch them as soon as they are formed. Now I sometimes journal in my sketchbook, in my diary, on post it notes and in my Evernote app. Initially I used to get stopped from journaling if for some reason I was not able to set aside exclusive 30 mins on my bed at home. But now even if I am on the go, running errands, I can feel my balance amidst the chaos because of this journaling practise. - I have chosen my theme for #36daysoftype as Journaling. I have been journaling sporadically since I was 10. But the graph kept increasing to tremendously shooting up while I was nearing my twenties. Often I find all the answers to my questions and all the questions to my answers in my journey of diving within. I believe we are whole and complete in ourselves. We are the universe. The way we perceive our existence in this world is directly related to the kind of relationship we have with our own self.  I look forward to engaging with each one of you in a meaningful, open conversations on this topic, about ourselves and life. Tag your folks in the comments below who you think can benefit from this #AtoZofJournaling series.

BUBBLE
Create your own bubble to get into while indulging in this blissful private activity of journaling. This bubble is where magic happens.
I love creating physical as well as mental bubbles. When I was new with this entire process of journaling, I had to get into the perfect mood to start journaling. I would make the perfect coffee (not a coffee drinker anymore), the fan speed would be perfectly set, bedsheets tucked in neatly, windows opened just right, my writing pad, notebook and sparkly pens perfectly aligned on the bed, ready to be put to use. I loved these 15 - 30 min dates with myself. As I kept journaling and dating myself for years, I realised the physical bubble was not mandatory anymore. I had developed the skill to journal anywhere, in any form. I was able to get into a mental bubble whenever I felt the urge to write something. Now I journal ongoingly throughout the day. I have just become more aware of my thoughts, feeling, ideas, that I can catch them as soon as they are formed. Now I sometimes journal in my sketchbook, in my diary, on post it notes and in my Evernote app. Initially I used to get stopped from journaling if for some reason I was not able to set aside exclusive 30 mins on my bed at home. But now even if I am on the go, running errands, I can feel my balance amidst the chaos because of this journaling practise.
-
I have chosen my theme for #36daysoftype as Journaling. I have been journaling sporadically since I was 10. But the graph kept increasing to tremendously shooting up while I was nearing my twenties. Often I find all the answers to my questions and all the questions to my answers in my journey of diving within. I believe we are whole and complete in ourselves. We are the universe. The way we perceive our existence in this world is directly related to the kind of relationship we have with our own self. 
I look forward to engaging with each one of you in a meaningful, open conversations on this topic, about ourselves and life.

Tag your folks in the comments below who you think can benefit from this #AtoZofJournaling series.

COMPASSION Do it with compassion, don't strive to do it.  A lot of us have a long list of things we want to do/achieve. We want to be healthy, we strive for it. We want good grades, we strive for it. We want to have a work-life balance, we strive for it. Similarly I'm sure lot of you want to journal, and you strive to do it. Maybe you have also given up. Given up on journaling along with many other inspiring habits. The thing with journaling and most other good habits is that everybody can do it, but most won't.  Striving for something makes you put in a lot of energy, will power. Especially while building a new habit, if you are striving, you end up burning out your will power in striving towards your new goal. Sometimes that makes you give up on your goals, sometimes the guilt becomes so strong, that you just stop having bigger goals with a fear of not being able to achieve it or the fear of putting in too much efforts while striving to achieve it. What I have realized is, shifting the conversation from striving to compassion is the game changer. The moment I stop striving, and start being compassionate, start finding joy in the current moment, start doing things for my own self not because I am striving to achieve some goal in the far future, but because I love myself today in this moment and I want to be compassionate towards myself, is when magic happens. When I am compassionate towards my own self in this very moment, I more often than not tend to perform really well, because I love myself today and I want to give back to my mind and body for being alive and functioning to allow me to experience this very moment. Times when I used to strive for goals, I did achieve a lot of those goals, but it was by striving and hence I felt a constant pressure on myself. The times when I acted out of compassion, magic happened.

COMPASSION
Do it with compassion, don't strive to do it. 
A lot of us have a long list of things we want to do/achieve. We want to be healthy, we strive for it. We want good grades, we strive for it. We want to have a work-life balance, we strive for it. Similarly I'm sure lot of you want to journal, and you strive to do it. Maybe you have also given up. Given up on journaling along with many other inspiring habits. The thing with journaling and most other good habits is that everybody can do it, but most won't. 
Striving for something makes you put in a lot of energy, will power. Especially while building a new habit, if you are striving, you end up burning out your will power in striving towards your new goal. Sometimes that makes you give up on your goals, sometimes the guilt becomes so strong, that you just stop having bigger goals with a fear of not being able to achieve it or the fear of putting in too much efforts while striving to achieve it.

What I have realized is, shifting the conversation from striving to compassion is the game changer. The moment I stop striving, and start being compassionate, start finding joy in the current moment, start doing things for my own self not because I am striving to achieve some goal in the far future, but because I love myself today in this moment and I want to be compassionate towards myself, is when magic happens.

When I am compassionate towards my own self in this very moment, I more often than not tend to perform really well, because I love myself today and I want to give back to my mind and body for being alive and functioning to allow me to experience this very moment. Times when I used to strive for goals, I did achieve a lot of those goals, but it was by striving and hence I felt a constant pressure on myself. The times when I acted out of compassion, magic happened.

DAILY Make journaling a daily practice. 'Daily' - that's the key word.  It's super simple to journal everyday. You just need a book, pen, 10 minutes; no physical or mental strenuous effort. Just these simple things, every day for 30 days. Yes, doing this simple thing for 30 days is the difficult part. But keep at it. Remember, the way of compassion. (Refer the post description for letter 'c' to know about compassion.)💝 Decide how much time you wish to dedicate to journaling. It can be 5 mins to 30 mins. Set a specific time for it. Do it at the same time, every single day. Build a habit. I prefer journaling first thing in the morning (around 6am) right after I open my eyes. I first jot down my dream and then get to journaling. I love the half asleep - half awake drunken state of mind. This is also where most of my amaze ideas come from. Also, making time first thing in the morning is relatively easier - just wake up 15 mins earlier. If you’re not sure about all this, just try journaling for thirty days along with me. At the end of 30 days, evaluate yourself. See if you see some change/benefits. And decide to continue or not then. If you are wondering whether to start journaling or not, I hope you start today! If you have tried journaling before but gave it up because no time, no motivation etc, I hope you resume today!

DAILY
Make journaling a daily practice. 'Daily' - that's the key word. 
It's super simple to journal everyday. You just need a book, pen, 10 minutes; no physical or mental strenuous effort. Just these simple things, every day for 30 days. Yes, doing this simple thing for 30 days is the difficult part. But keep at it. Remember, the way of compassion. (Refer the post description for letter 'c' to know about compassion.)💝 Decide how much time you wish to dedicate to journaling. It can be 5 mins to 30 mins. Set a specific time for it. Do it at the same time, every single day. Build a habit. I prefer journaling first thing in the morning (around 6am) right after I open my eyes. I first jot down my dream and then get to journaling. I love the half asleep - half awake drunken state of mind. This is also where most of my amaze ideas come from. Also, making time first thing in the morning is relatively easier - just wake up 15 mins earlier.

If you’re not sure about all this, just try journaling for thirty days along with me. At the end of 30 days, evaluate yourself. See if you see some change/benefits. And decide to continue or not then.

If you are wondering whether to start journaling or not, I hope you start today! If you have tried journaling before but gave it up because no time, no motivation etc, I hope you resume today!

E for @evernote! I had to dedicate an alphabet post to my love for Evernote. It is insane the amount of people I have introduced to evernote & they have went on to introduce so many more! Evernote is the app I use the most on my phone as well as laptop. I use it for writing my daily reflections, to write down my daily schedule, to write down ideas. How I have organised my Evernote: I have broad categories of notebooks, and then notes under each notebook. I have ADAC notebook (shared with 4 people who work at ADAC), Ankita's personal notebook (private), daily reflections notebook (shared with 6 friends), Us (shared with best man @saptrix) In ADAC notebook, I have notes titled: Random ideas, ADAC retainers, ADAC business ideas, things to buy, ADAC blog ideas, ADAC policies, ADAC travels, ADAC intern, Work in pipeline, Pet projects, Problems (Here, we note down all the possible problems we have that we need a solution to. We don't think of the solution in this note. This note is just to vent out problems. Identifying the problem is the first step towards finding the solution to it. The intention is to try and come up with solutions to make our lives better as a team. In my personal notebook, I have notes titled: Text Dream documentation, Audio Dream Documentation (sometimes I'm just so so sleepy and tired to write down all the details of the dream. I generally have really detailed dreams and I feel the urge to document every minute detail of it. Almost always I fall asleep while writing down my dreams), yearly goals, monthly goals, weekly goals, daily schedule, ideas, instagram stories, pet projects, interesting conversations with people, productive tiny collabs with bestman, what i love doing, interviews, random musings, series, what i want to do, haiku, buy, habits to form, and lots more. Overall, I love Evernote and strongly recommend it for organizing thoughts. How many Evernote fans here? 🐘

E for @evernote!
I had to dedicate an alphabet post to my love for Evernote.

It is insane the amount of people I have introduced to evernote & they have went on to introduce so many more!

Evernote is the app I use the most on my phone as well as laptop. I use it for writing my daily reflections, to write down my daily schedule, to write down ideas.

How I have organised my Evernote:
I have broad categories of notebooks, and then notes under each notebook. I have ADAC notebook (shared with 4 people who work at ADAC), Ankita's personal notebook (private), daily reflections notebook (shared with 6 friends), Us (shared with best man @saptrix)

In ADAC notebook, I have notes titled: Random ideas, ADAC retainers, ADAC business ideas, things to buy, ADAC blog ideas, ADAC policies, ADAC travels, ADAC intern, Work in pipeline, Pet projects, Problems (Here, we note down all the possible problems we have that we need a solution to. We don't think of the solution in this note. This note is just to vent out problems. Identifying the problem is the first step towards finding the solution to it. The intention is to try and come up with solutions to make our lives better as a team.

In my personal notebook, I have notes titled: Text Dream documentation, Audio Dream Documentation (sometimes I'm just so so sleepy and tired to write down all the details of the dream. I generally have really detailed dreams and I feel the urge to document every minute detail of it. Almost always I fall asleep while writing down my dreams), yearly goals, monthly goals, weekly goals, daily schedule, ideas, instagram stories, pet projects, interesting conversations with people, productive tiny collabs with bestman, what i love doing, interviews, random musings, series, what i want to do, haiku, buy, habits to form, and lots more.

Overall, I love Evernote and strongly recommend it for organizing thoughts. How many Evernote fans here? 🐘

game Experience Branding

Game experience is a product of Experience America. It is a specially devised camp which takes you on an adventure through the virtual world of gaming and programming but also the most happening city in LA which is Seattle. It is a type of summer camp that not only allows you to explore gaming but also helps you meet people who created it.

The branding of this project was inspired by the tiniest part of the digital world; the "pixel". The square shaped box which can become anything and is full of surprises.

Experience America approached us with a requirement of a complete design solution over their brand identity, website design, packaging and all other touch points of the brand.

Bhukkad Wall Artwork

Illustration and food. Two things we love have come together while designing for Bhukkad.

Bhukkad is a fast food brand based in Bangalore, India that is affordable, provides quick service and most importantly serves natural and healthier fast food. They believe in making food fresh. Adding less preservatives. Keeping it as wholesome & natural as possible and keep innovating. 

To know more about them, head to their website: thebhukkad.com

Our association with Bhukkad has been a long term one since 2013. We have designed almost all their brand communication on an ongoing basis. Some of which can be seen here.

This is a wall artwork we designed for their newly opened store in Koramangala, Bangalore based on their above beliefs and principles.

It has always been a huge pleasure working with Aruj (the founder) and his team. They always give us detailed clear briefs, crisp on point feedback, always schedule calls before calling us, and overall fully understand our work ethics. It's an honor and pleasure to be associated with them, and see them grow making people healthier one meal at a time. 

Food Character 1: Sketch to Digital.

Food Character 1: Sketch to Digital.

Food Character 2: Sketch to Digital.

Food Character 2: Sketch to Digital.

Food Character 3: Sketch to Digital.

Food Character 3: Sketch to Digital.

Food Character 4: Sketch to Digital.

Food Character 4: Sketch to Digital.

Food Character 5: Sketch to Digital.

Food Character 5: Sketch to Digital.

Food Character 6: Sketch to Digital.

Food Character 6: Sketch to Digital.

Types 

Types 

Layout options.

Layout options.

Final Artwork

Final Artwork

Execution Inside thee Bhukkad's outlet wall.

Execution Inside thee Bhukkad's outlet wall.

Avni & Adin's Wedding Invite

Illustrative Wedding Card designed for this super crazy movie loving pair.

Both of them just love watching movies, so much that they have watched over 250 movies together in 2 years. While deciding the overall wedding theme they ended up with a movie themed wedding, where the guests were requested to come dressed-up like a movie character or a movie celebrity. 

We decided to make a Wedding Invite, which would include elements that are very close to the couple and which would also match the overall movie wedding theme.

List of couple's Likes and Interests.

List of couple's Likes and Interests.

Deciding the look for the wedding card with finalized movie theme.

Deciding the look for the wedding card with finalized movie theme.

Card fold option 1.

Card fold option 1.

Card fold option 2 and final.

Card fold option 2 and final.

Deciding an illustration style for overall Card.

Deciding an illustration style for overall Card.

Converting Sketches to Digial Illustrations.

Converting Sketches to Digial Illustrations.

Full process from digital to final product.

Final products

Final products

The card once opened (on the inside) had the couple on left and right corners of the room doing their own thing in their living room; once closed (as seen above) the couple came closer to hold hands gently.  

The card once opened (on the inside) had the couple on left and right corners of the room doing their own thing in their living room; once closed (as seen above) the couple came closer to hold hands gently.

 

Inserts

Inserts

Shiny gold screen printing ink.  

Shiny gold screen printing ink.

 

Envelopes

Envelopes

Chandan Supermarket

Design plays a very important role in deciding any brand's overall appeal. Chandan Store in Chembur is a well reputative shop for Sweets, Namkeens and all kinds of Dryfruits since many years. With new generation taking over the store responsibilities, they have also started stocking many other household products and essentials. The Chandan Store slowly has become a Chandan Supermarket. But very few people know about wide range of products available there. Here we came into the picture when Karan asked us to design a brand advertising campaign for Chandan Supermarket. 

He particularly wanted three bus shelter series advertisements which will focus on all the highlights of his supermarket.  

In first ad, we are talking about wide range of products available under one roof and putting Chnadan Supermarket as a one point shop. Its always a moment of joy when you could get all the extreme products that you need at one place without spending much time and energy.

Ad 1 initial sketches.

Ad 1 initial sketches.

Final Digitized Ad.

Final Digitized Ad.

Here we wanted to talk about  chandan's special 12months shopping offer. Where Chandan takes care/ thanks of all the loyal customers for shopping with them and offers a free one month shopping as a gratitude.

Ad. 2 initial sketches.

Ad. 2 initial sketches.

Final digitized Ad.

Final digitized Ad.

Almost all the supermarkets have this congested aisle passages and is very inconvenient for the customers to shop with big shopping trolleys. But at Chandan Supermarket, even though they have huge range of extreme products, everything is well spaced out and every aisle passage has sufficient space for 3 big trolleys to swing together.    

Ad. 3 initial sketch.

Ad. 3 initial sketch.

Final digitized Ad.

Final digitized Ad.

Character Design: Sketch to Digital.

Character Design: Sketch to Digital.

Character Design: Sketch to Digital

Character Design: Sketch to Digital

Character Design: Sketch to Digital

Character Design: Sketch to Digital

Character Design: Sketch to Digital

Character Design: Sketch to Digital

Character Design: Sketch to Digital

Character Design: Sketch to Digital

Products Designed for Ads.

Products Designed for Ads.

Bus Shelter 1.

Bus Shelter 1.

Bus Shelter 2.

Bus Shelter 2.

Bus Shelter 3.

Bus Shelter 3.

You are the universe.

This project was a part of Ankita's Inktober series; something she holds very dear to her.
Scroll way into the depth of her mind as she draws and writes her thoughts about this concept.

Ankita: "This entire project is about each person believing in themselves, their power/ability to do anything that they wish to. A lot of us are seeking something, but it all lies within us, since we are the creators ourselves. We don't need to be a passenger in life, when we can experience the adventure of being the driver!

I believe, every being is a universe in them self. Each person is limitless. If we all believe that, we can achieve anything we put our minds to; we won't get stopped by this or that. We are all unstoppable. And how amazing is that!

This series is an attempt to empower every individual. If nothing else, then to at least start a conversation about the magic that we all are."
_ _ _
Medium: Black markers & white gel pen on paper.
*Prints available on request*

You are the universe//You are a whirlwind.

You are the universe//You are a whirlwind.

'The universe is not made up of stars. It is made up of stories entangled in your hair.'  - written by Gangadharan Menon for this artwork.

'The universe is not made up of stars. It is made up of stories entangled in your hair.' 
- written by Gangadharan Menon for this artwork.

You are the universe//This and that. A lot of us are seeking something. But it all lies within us--a little bit of this and a little bit of that.

You are the universe//This and that.
A lot of us are seeking something. But it all lies within us--a little bit of this and a little bit of that.

You are the universe// You may struggle, wiggle, wobble, twitch, twist, writhe. You may not know which path to take, or might be weary of having taken all the paths; you may worm within yourself. Let it be. Don't be troubled. There is no right or wrong, no good or bad; only experiences, only journey. Just be there. Be there for yourself. Know that YOUniverse will always be there for you.

You are the universe// You may struggle, wiggle, wobble, twitch, twist, writhe. You may not know which path to take, or might be weary of having taken all the paths; you may worm within yourself. Let it be. Don't be troubled. There is no right or wrong, no good or bad; only experiences, only journey. Just be there. Be there for yourself. Know that YOUniverse will always be there for you.

You are the universe//Bloom from within. --- there's love and only love inside of you where ever you are however you are it is perfect you are made up of love you can only give love only beautiful sparkly flowers will grow from inside of you when you are fully aligned with your own self you will bloom and help others bloom too

You are the universe//Bloom from within.
---
there's love and only love
inside of you
where ever you are
however you are
it is perfect
you are made up of love
you can only give love
only beautiful sparkly flowers
will grow from inside of you
when you are fully aligned
with your own self
you will bloom
and help others bloom too

You are the universe//Dive within.

You are the universe//Dive within.

You are the universe.//The wheel of inner realm. You hold the universe within you. You can be anything.  

You are the universe.//The wheel of inner realm.
You hold the universe within you. You can be anything.
 

You are the universe.//Bloom together. Magic of togetherness. --- you are limitless imagine all limitless infinite souls coming together imagine the shine the shimmer the ecstatic dance dance of the minds and hearts and souls each petal whole and complete in itself further blooming beyond the bloomed like it never imagined it could

You are the universe.//Bloom together. Magic of togetherness.
---
you are limitless
imagine
all limitless
infinite souls
coming together
imagine the shine
the shimmer
the ecstatic dance
dance of the minds
and hearts
and souls
each petal
whole and complete
in itself
further blooming
beyond the bloomed
like it never imagined it could

You are the universe// --- you're a driver not a passenger in life and if you're ready you won't have to try cause you are the universe and there ain't nothing you can't do if you conceive it you can achieve it - Brand new heavies

You are the universe//
---
you're a driver
not a passenger in life
and if you're ready
you won't have to try
cause you are the universe
and there ain't nothing you can't do
if you conceive it
you can achieve it

- Brand new heavies

This project got featured in Mid day newspaper, alongside other talented artists.

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Red Bull tour bus 2015

Initial sketches

Initial sketches

Work In Progress

Work In Progress

Work In Progress

Work In Progress

Indoor Poster

Indoor Poster

Outdoor Poster

Outdoor Poster

Hoarding

Hoarding

Bhukkad

Illustration and food. Two things we love have come together while designing for Bhukkad.

Bhukkad is a fast food brand based in Bangalore, India that is affordable, provides quick service and most importantly serves natural and healthier fast food. To know more about them, head to their website: thebhukkad.com

We have worked with them over a period of one year on various design requirements ranging from posters, standees, menu design to social media artworks.

Creative Direction, Art Direction, Illustration, Design: Ankita Shinde
 

Website Design

Website Design

Nusiness Card

Nusiness Card

Business Card

Business Card

Business Card

Business Card

Poster

Poster

Posterl

Posterl

Flyer

Flyer

Flyer

Flyer

Flyer

Flyer

Flyer

Flyer

Standee

Standee

Facebook Profile and Cover Design

Facebook Profile and Cover Design

Twitter Header

Twitter Header

Facebook Advertisement

Facebook Advertisement

Customer Review

Customer Review

Tissue Papers

Tissue Papers

Aarti & Yogesh

Illustration created for this lovely pair as they were getting married in December 2015. <3

Their first date was on the bike
he probably wore a helmet, and she a stoll-to hide
And with every trip love kept growing
Not trust, nor respect nor belief
as much as the bike has kept them going!

Illustration: Ankita Shinde
Copy: Vidhi Mehta

Initial Sketch

Initial Sketch

Final Illustration

Final Illustration

7 Days Of Sharing

A close friend of Ankita, Saptarshi Chatterjee recently did a 7 day exercise, where he took on sharing his life vividly with his 1044 WhatsApp contacts. To read all about his experience and how people reacted, head to his blog post: https://medium.com/something-indian/7-days-of-sharing-my-life-vividly-with-1044-whatsapp-contacts-a9d4bbbc4138#.jof4j0vo8

What he did requires a lot of courage and was really inspiring for her. She decided to make a small artwork for each of his 7 shares. 

Illustration: Ankita Shinde

Day 1: Saptarshee's first share was about how a lot of people forward quotes or something motivational but do not share about their life and what they are dealing with. Saptarshee wanted to go beyond his fear of interacting with people and wanted to share his life openly. His intention was that perhaps something might open up for someone in his sharing. He lives in a society with approx. 1000 families and he realized that he has interacted with not more than 30 people. 30 people out of 1000 families! 😱 He has been through some highs and lows and so have several other people in his society. But he never went to speak to anybody during these times. He kept hiding behind conversations like 'What will people think if I talk to them?', 'They will laugh and mock behind my back', 'I don't want people to intrude in my life' etc. He thought he is smart, intelligent and caring but what he actually was being is scared and selfish. Someone who is so engrossed in his own life that he wouldn't even look up from his phone when others are with him in the lift. The impact of living like this was that he felt he is living in an imaginary bubble, having no idea about what his neighbors are dealing with. He has now taken on being open and charismatic for people around him. People in his building, his relatives, old friends. Even autowallas and people who he generally comes across in his daily life. Simply reaching out and talking to them and finding out how they are doing in life. - - -  Isn't life all about beautiful connections after all? ✨❤✨ View full story here.

Day 1:

Saptarshee's first share was about how a lot of people forward quotes or something motivational but do not share about their life and what they are dealing with. Saptarshee wanted to go beyond his fear of interacting with people and wanted to share his life openly. His intention was that perhaps something might open up for someone in his sharing.

He lives in a society with approx. 1000 families and he realized that he has interacted with not more than 30 people. 30 people out of 1000 families! 😱

He has been through some highs and lows and so have several other people in his society. But he never went to speak to anybody during these times. He kept hiding behind conversations like 'What will people think if I talk to them?', 'They will laugh and mock behind my back', 'I don't want people to intrude in my life' etc. He thought he is smart, intelligent and caring but what he actually was being is scared and selfish. Someone who is so engrossed in his own life that he wouldn't even look up from his phone when others are with him in the lift.

The impact of living like this was that he felt he is living in an imaginary bubble, having no idea about what his neighbors are dealing with.

He has now taken on being open and charismatic for people around him. People in his building, his relatives, old friends. Even autowallas and people who he generally comes across in his daily life. Simply reaching out and talking to them and finding out how they are doing in life.
- - - 
Isn't life all about beautiful connections after all? ✨❤✨

View full story here.

Day 2: Saptarshee - "I am clear that only by me sharing about my humanity and my vulnerability, will I be the space in which people will share with me about their life and what they are dealing with." View full story here.

Day 2:

Saptarshee - "I am clear that only by me sharing about my humanity and my vulnerability, will I be the space in which people will share with me about their life and what they are dealing with."

View full story here.

Day 3:  View full story here.

Day 3: 

View full story here.

Day 4: Saptarshee - "My fourth share is related to how I relate to people in my lives. For many years, I have been looking at my dad through a filter. I knew my dad loved me , however, I had 100s of reasons to prove that my dad was someone who wanted to prove me wrong in everything I did. My friends also related to their fathers in similar ways. So I was clear that this is how a child-parent relationship. A relationship of authority. I started enquiring into the impact that my views about my dad had on my relationship with him. I realized that while there was love and respect, there was a barrier in how I related to my dad. That day, I got present to my point of view about him and I realized that it was a point of view that I had created. My dad was not like that.  He was so much more than what I was reducing him to - "Someone who doesn't listen to me and proves me wrong". Once I was able to see beyond my point of view, my father transformed in my eyes from someone who was a disciplinarian to someone who was a middle aged man with immense love for his kids. Since then, I keep getting present to how I relate to people in my life. I keep giving up my judgement and point of view about people. It constantly comes back because that is how I am designed. I train myself to catch when people become good/bad, capable/incapable, right/wrong, smart/dumb etc. etc in my view. I keep dropping my point of views and relate to them not as the past teaches me they are but the possibility they can be coming from the future. If you ever find me relating to you from your past, please hold me to account and remind me of this share." View full story here.

Day 4:

Saptarshee - "My fourth share is related to how I relate to people in my lives. For many years, I have been looking at my dad through a filter. I knew my dad loved me , however, I had 100s of reasons to prove that my dad was someone who wanted to prove me wrong in everything I did. My friends also related to their fathers in similar ways. So I was clear that this is how a child-parent relationship. A relationship of authority. I started enquiring into the impact that my views about my dad had on my relationship with him. I realized that while there was love and respect, there was a barrier in how I related to my dad. That day, I got present to my point of view about him and I realized that it was a point of view that I had created. My dad was not like that.  He was so much more than what I was reducing him to - "Someone who doesn't listen to me and proves me wrong". Once I was able to see beyond my point of view, my father transformed in my eyes from someone who was a disciplinarian to someone who was a middle aged man with immense love for his kids. Since then, I keep getting present to how I relate to people in my life. I keep giving up my judgement and point of view about people. It constantly comes back because that is how I am designed. I train myself to catch when people become good/bad, capable/incapable, right/wrong, smart/dumb etc. etc in my view. I keep dropping my point of views and relate to them not as the past teaches me they are but the possibility they can be coming from the future. If you ever find me relating to you from your past, please hold me to account and remind me of this share."

View full story here.

Day 5: Saptarshee - "When it comes to causing results in my life, I get attached to the end goal. To cover up my attachment, I start listening to motivational songs/speeches/videos. I start talking or explaining my point of view over and over again. I hide behind big words and my language. Actually, I am just afraid of failing and looking bad. I am afraid of people not liking me. The impact on me is that I frequently miss causing the results I set out to cause. The impact on people around me is that they get drained and confused by my language. What is missing is commitment and contributing to people by achieving what I said I will do." . . . What is it that you are hiding behind when it comes to doing things you have always wanted to do but haven't done so far for x y z reasons? 🙈 View full story here.

Day 5:

Saptarshee - "When it comes to causing results in my life, I get attached to the end goal. To cover up my attachment, I start listening to motivational songs/speeches/videos. I start talking or explaining my point of view over and over again. I hide behind big words and my language. Actually, I am just afraid of failing and looking bad. I am afraid of people not liking me.

The impact on me is that I frequently miss causing the results I set out to cause. The impact on people around me is that they get drained and confused by my language.

What is missing is commitment and contributing to people by achieving what I said I will do."
. . .
What is it that you are hiding behind when it comes to doing things you have always wanted to do but haven't done so far for x y z reasons? 🙈

View full story here.

Day 6:  Saptarshee - "Whenever someone makes a demand from me it becomes about me. I experience being cornered and alone. I cover it up by being angry at the person who made the demand and make them feel guilty of demanding of me. I have been doing this with my parents for years and recently I also did this with a close friend who made a personal demand a couple of days back. This impacts my relationships specially with people who are family , very close friends and romantic relationships. What I distinguished is that this behavior of mine is usually subconscious and reactive. I react this way because I am afraid of letting people down specially those who I love and who make a demand of me. When I looked back into my past, I realised that the disappointment I felt for myself and my parents when I used to score less in my early school exams is when I started reacting to demands in this way. Distinguishing this behavior of mine has given me freedom to be with demands and be able to take it up or not without making myself or the person wrong. How do you react to demands made by people in your life?" View full story here.

Day 6:

 Saptarshee - "Whenever someone makes a demand from me it becomes about me. I experience being cornered and alone. I cover it up by being angry at the person who made the demand and make them feel guilty of demanding of me. I have been doing this with my parents for years and recently I also did this with a close friend who made a personal demand a couple of days back. This impacts my relationships specially with people who are family , very close friends and romantic relationships.

What I distinguished is that this behavior of mine is usually subconscious and reactive. I react this way because I am afraid of letting people down specially those who I love and who make a demand of me. When I looked back into my past, I realised that the disappointment I felt for myself and my parents when I used to score less in my early school exams is when I started reacting to demands in this way.

Distinguishing this behavior of mine has given me freedom to be with demands and be able to take it up or not without making myself or the person wrong.

How do you react to demands made by people in your life?"

View full story here.

Day 7: Saptarshee - "It all started off with a 10 minute conversation with a close friend of mine that inspired me to do this. Everytime I shared I put myself and my reputation at risk. I went beyond my fear and I acknowledge myself for doing this. I have been overwhelmed by the responses I have recieved. So many friends, family and acquaintances shared their lives vividly with me. I am moved and inspired by all the sharing that has come my way. Thank you for being who you are - a committed, kind and a patient listener. You contributed to my life and enriched me by allowing me to share and sometimes replying to me. Thank you. I am taking on doing 7 day personal projects that push me beyond my comfort zone and taking risks. I'm clear that beyond our comfort zone lies miracles and magic. In the last eleven days, I went and spoke to the family in my building who was dealing with death. I started a conversation around child sexual abuse with my wider family. I have started sharing my life with my team in my company and a couple of them have started sharing their lives with me. I have completed with a friend who I was looking at through a filter. I have taken on asking everyone in my life to demand from me and to deliver on their demands. Transformation happens in sharing. I love you. Thank you for listening to me." View full story here.

Day 7:

Saptarshee - "It all started off with a 10 minute conversation with a close friend of mine that inspired me to do this.

Everytime I shared I put myself and my reputation at risk. I went beyond my fear and I acknowledge myself for doing this. I have been overwhelmed by the responses I have recieved. So many friends, family and acquaintances shared their lives vividly with me. I am moved and inspired by all the sharing that has come my way. Thank you for being who you are - a committed, kind and a patient listener. You contributed to my life and enriched me by allowing me to share and sometimes replying to me. Thank you.

I am taking on doing 7 day personal projects that push me beyond my comfort zone and taking risks. I'm clear that beyond our comfort zone lies miracles and magic.

In the last eleven days, I went and spoke to the family in my building who was dealing with death. I started a conversation around child sexual abuse with my wider family. I have started sharing my life with my team in my company and a couple of them have started sharing their lives with me. I have completed with a friend who I was looking at through a filter. I have taken on asking everyone in my life to demand from me and to deliver on their demands.

Transformation happens in sharing. I love you. Thank you for listening to me."

View full story here.

VWO Infographics

VWO (Visual Website Optimizer) is the easiest A/B, Split and Multivariate testing tool.
Here is an infographic we created for them which would help people identify when it is advised to do an A/B test and not rely on various other factors which we often do.

Hilarious, on point copy: Mohita Nagpal
Art Direction, Illustration: Ankita Shinde

Final Infographic

Final Infographic

Initial Sketches

Initial Sketches

1.jpg