PET A PROJECT x Chembur school - Day 1

PET A PROJECT - Day 1 (15.11.17)

Today was our first PET A PROJECT session in 6th standard of Chembur Naka BMC school (English medium). I started with introducing myself and my story. The kids shared their story and their dreams. It was a conversational session; we all were explorers, figuring out things as we proceeded in our conversations. It was a short session which lasted for 17 mins only. And below is a brief of what all we created today.

Amazed at how time is not at all a factor in creating possibilities, only language is. We all exist in language and language only.
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Chembur Naka Mumbai Public School

Spaces created in today's session:

1. Freedom and respect.

- Kids had the freedom to call me didi or teacher.
- Kids could stand up and speak or sit down and speak, as long as they speak one at a time and are loud and clear so that each of their friends in the class can hear and learn from their sharing.

2. English language practice. We don't need to be right, but we do need to keep exploring!

- I asked the kids at the start of the class what language they would prefer to communicate in, majority shouted 'English!'. As I went on with the session, I realized 20% of the students did not utter a single word in English and 60% were not comfortable with the language. And honestly, that doesn't matter. When a child get's her/his self expression, language is not at all a barrier.
- I made a point to speak everything in English. And as much as I could, I repeated a few sentences/words in Hindi. I was constantly present about my language, my tone, my pace, my accent.
- Whenever I felt I have used a new word, I would either immediately tell out the synonym or I would also try and elicit the meaning of the word from the class. Example: I used a word 'brainstorm'. Now, I wasn't sure if they understood it. So I asked the class if anyone knew what 'brainstorm' meant. No one raised their hand. It is very important to pay attention to the tone and body language when introducing new things, as you don't want to intimidate the kids, you want to include each and everyone. Then I asked them to try out! It's a new word, let's try to figure what it could mean-as everyone knows 'brain' and 'storm'. A kid raised his hand and gave it a try, at this point, it's very important to empower and appreciate the effort inspite of an incorrect answer so that others feel encouraged to raise their hand even if they don't know the answer. Because hey, it's not about who is the smartest, we are in the game of playing, discovering, and venturing into new territories. We are in the game of exploration and that means making a lot of mistakes, experimenting, learning, sharing with each other and supporting each other to fall and rise and have fun in the process. It's about playing! About being alive!

3. English grammar revision.

- Revising nouns and verbs. I was eliciting from the class the various options for what they wanted to be and I was writing it down on the board like a mind map. Goodness, just get present to the bubbling magic present in this class, the present and future of our country and this planet - they shouted engineer, poet, teacher, chef, police officer, film director, dancing - yeah 'dancing'. And I asked them if we were writing 'nouns' on the board or 'verbs'. And they corrected themselves by realising that all words were nouns so the kid immediately said 'dancer'. :)

Do it now

4. Do all that you dream of doing and do it NOW.

- You can do anything and everything you want to do. And you can do it NOW. You don't have to wait for some 'one fine day', you don't have to wait to 'grow up', you don't have to 'get out of 10th std or college' to do what you want to do and what your self expression is. You are free to express your self NOW.
- I shared with the kids how I myself as a kid always thought that we all have to choose only one thing that we want to be once we grow up. Whenever someone asked me 'Beta, what do you want to be when you grow up?', I would always think to myself

- 'I want to be an artist or a teacher'. I thought 'or', because I didn't know I could be anything and everything I want to be at anytime. I took the phrase 'Jack of all trades but master of none' too seriously. I now think no body can ever be a master of anything, there is always soooo much scope to improve and explore and learn and build and play. There is just no point in running behind the seductive mistress called 'perfection'. One, it doesn't exist; two, it'll kill you alive.
- I think we should just eliminate asking this questions to kids 'What do you want to be when you grow up?'. I mean why after growing up? Why are we talking about some 'one fine day' and promoting procrastination from a very young age. Lets rather ask our children - 'What do you want to be and do now?' And let's support them into doing it NOW. If someone wants to be a teacher, she/he doesn't have to wait till she/he gets B.Ed degree to start teaching. We should stop listening to what our children are saying, and start listening for the commitment behind why they are saying what they are saying. When someone really wants to be a teacher, they want to share whatever they know and spread it to every single soul around them so that others learn and grow. And why wait for that? We can invite these children to start teaching right away! Maybe they can mentor one child younger to them, or maybe they could teach one class once a week. This would give them real first hand experience of what it means to be a teacher NOW. Being or doing something is not about the title, it's about expressing the self and contributing to someone else's life.

understanding the why

5. Context was created for all classroom practises. Why we do what we do.

- Why speak one at a time:  Not because the teacher says so, but because what you say will get cut out by the noise and others won't benefit from the value you would have otherwise provided.
- Why speak loud and clear: Not because the teacher says so, but because your friends sitting all across the class can learn from what you are sharing. What you are saying is important and valued.
- Why occupy front seats: Not because the teacher says so, but because we are all here to make mistakes together, learn together, help each other and have fun while doing so together. For being a team, we need to sit like a team and not seclude ourselves or others.
- Why answer even if not sure of the answers: Because there are zero marks for smartness, but full marks for trying. We are not in the game of smartness, we are in the game of exploration and discovery!

Recycle and Resuse

6. Recycle and Reuse.

- I asked the kids if they knew how to make a journal themselves. Most of them knew how to. I asked a few of them to stand up and share the method they knew with their friends. Some used stapler for binding, some glue, some stitched it. In this sharing, a lot of new options for making a journal opened up for everyone including me. I gave them a homework assignment to make a 100 page journal however they like, the only rule being not spending any money or buying anything.

I did not share any ideas with them. I only elicited and facilitated. The kids started sharing ideas for where they can arrange papers from-using remaining pages from old notebooks, using plain pages or relatively less printed newspaper sheets, envelopes, backside of printed papers etc. I'm excited to meet their journals on Friday! Eeep! As of now they have no idea what to do with the journals. It's all a process of discovery, remember?

7. Eliciting leadership and responsibility.

- The journal making activity was to be done between today and next class two days later. The kids were excited! And the ones who knew how to make a journals were excited to take leadership and share their knowledge with their peers. None of this was instructed to them; everything was elicited, and that makes a world of a difference.

 Day 1 board work.

Day 1 board work.

Homework:
(To be completed by next session after two days.)
1) Make a 100 page journal with recycled papers.
2) Think what all you want to be and do.

Ankita Shinde

Secret to this glow and shine

being an educator and eating healthy food. x

Lanapaws

For us at ADAC, our four legged furrends are closest to our hearts. And when we get opportunities to make some pampering products for these buddies, we never miss it!

In collaboration with Lanapaws, we have designed some cool, quirky, trendy, environmental friendly prints for their pet products like- Dog Beds, Bandannas, Cushion covers and tote bags.

Lanapaws was founded by a couple of animal lovers. The name ‘LANA’ has been coined by merging the names of their two babies, Lily and Aladdin. LANA is an endeavor to make tasteful and wag-worthy accessories for you and your furry friends. They are committed to making pet accessories that provide them with best of comfort and style while helping you contribute to the good of our planet. They also have a range of exclusive and fun products just for animal lovers! With every purchase, you contribute towards animal welfare causes. They understand that every pooch is different and deserves to be treated so!

Check out their website to see these amazing products here!

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#36daysoftype x #AtoZofJournaling

I have chosen my theme for #36daysoftype04 as Journaling. I have been journaling sporadically since I was 10. But the graph kept increasing to tremendously shooting up while I was nearing my twenties. Often I find all the answers to my questions & all the questions to my answers in my journey of diving within. My last art series 'You are the universe' (a part of my #Inktober2016 series), was about the same topic but on a more philosophical plane. I believe we are whole & complete in ourselves. We are the universe. We are everything & we are nothing. The way we perceive our existence in this world is directly related to the kind of relationship we have with our own self. 
In 'You are the universe' we explored the dreamy conceptual relationship of ourselves with ourselves. And now, in this #36daysoftype x #AtoZofJournaling, we will explore the same concept in a more practical, applicable day to day language.

I look forward to engaging with each one of you in a meaningful dialogue on this topic. If you've been journaling as well, tell me about your experiences. Do you love it? Tell me how much. Have some tips to share? Educate me please. If you like the concept of journaling but are struggling to do it, let's talk in this space with the hope (read assertion) of you gaining something, something shifting for you & it resulting into a personal transformation. If you don't like journaling, tell me why, let's discuss. If you have some other ways of living life, please share. :) All in all, let's have open conversations about ourselves and life.
 

 ARTICULATION  Get those twisted thoughts down on paper. I'm an obsessive thinker. Before articulating my thoughts religiously in my journals, I found it difficult to deal with my chattering mind. My speech was unusually fast. Often I didn't know how I was feeling, what I was thinking or what I wanted. Just the simple act of jotting down all my thoughts without judging them, freed my mind tremendously! It was in this process of learning the art of articulating my thoughts, that made me more empathetic towards myself & others around me.

ARTICULATION
Get those twisted thoughts down on paper.
I'm an obsessive thinker. Before articulating my thoughts religiously in my journals, I found it difficult to deal with my chattering mind. My speech was unusually fast. Often I didn't know how I was feeling, what I was thinking or what I wanted. Just the simple act of jotting down all my thoughts without judging them, freed my mind tremendously! It was in this process of learning the art of articulating my thoughts, that made me more empathetic towards myself & others around me.

 BUBBLE Create your own bubble to get into while indulging in this blissful private activity of journaling. This bubble is where magic happens. I love creating physical as well as mental bubbles. When I was new with this entire process of journaling, I had to get into the perfect mood to start journaling. I would make the perfect coffee (not a coffee drinker anymore), the fan speed would be perfectly set, bedsheets tucked in neatly, windows opened just right, my writing pad, notebook and sparkly pens perfectly aligned on the bed, ready to be put to use. I loved these 15 - 30 min dates with myself. As I kept journaling and dating myself for years, I realised the physical bubble was not mandatory anymore. I had developed the skill to journal anywhere, in any form. I was able to get into a mental bubble whenever I felt the urge to write something. Now I journal ongoingly throughout the day. I have just become more aware of my thoughts, feeling, ideas, that I can catch them as soon as they are formed. Now I sometimes journal in my sketchbook, in my diary, on post it notes and in my Evernote app. Initially I used to get stopped from journaling if for some reason I was not able to set aside exclusive 30 mins on my bed at home. But now even if I am on the go, running errands, I can feel my balance amidst the chaos because of this journaling practise. - I have chosen my theme for #36daysoftype as Journaling. I have been journaling sporadically since I was 10. But the graph kept increasing to tremendously shooting up while I was nearing my twenties. Often I find all the answers to my questions and all the questions to my answers in my journey of diving within. I believe we are whole and complete in ourselves. We are the universe. The way we perceive our existence in this world is directly related to the kind of relationship we have with our own self.  I look forward to engaging with each one of you in a meaningful, open conversations on this topic, about ourselves and life.  Tag your folks in the comments below who you think can benefit from this #AtoZofJournaling series.

BUBBLE
Create your own bubble to get into while indulging in this blissful private activity of journaling. This bubble is where magic happens.
I love creating physical as well as mental bubbles. When I was new with this entire process of journaling, I had to get into the perfect mood to start journaling. I would make the perfect coffee (not a coffee drinker anymore), the fan speed would be perfectly set, bedsheets tucked in neatly, windows opened just right, my writing pad, notebook and sparkly pens perfectly aligned on the bed, ready to be put to use. I loved these 15 - 30 min dates with myself. As I kept journaling and dating myself for years, I realised the physical bubble was not mandatory anymore. I had developed the skill to journal anywhere, in any form. I was able to get into a mental bubble whenever I felt the urge to write something. Now I journal ongoingly throughout the day. I have just become more aware of my thoughts, feeling, ideas, that I can catch them as soon as they are formed. Now I sometimes journal in my sketchbook, in my diary, on post it notes and in my Evernote app. Initially I used to get stopped from journaling if for some reason I was not able to set aside exclusive 30 mins on my bed at home. But now even if I am on the go, running errands, I can feel my balance amidst the chaos because of this journaling practise.
-
I have chosen my theme for #36daysoftype as Journaling. I have been journaling sporadically since I was 10. But the graph kept increasing to tremendously shooting up while I was nearing my twenties. Often I find all the answers to my questions and all the questions to my answers in my journey of diving within. I believe we are whole and complete in ourselves. We are the universe. The way we perceive our existence in this world is directly related to the kind of relationship we have with our own self. 
I look forward to engaging with each one of you in a meaningful, open conversations on this topic, about ourselves and life.

Tag your folks in the comments below who you think can benefit from this #AtoZofJournaling series.

 COMPASSION Do it with compassion, don't strive to do it.  A lot of us have a long list of things we want to do/achieve. We want to be healthy, we strive for it. We want good grades, we strive for it. We want to have a work-life balance, we strive for it. Similarly I'm sure lot of you want to journal, and you strive to do it. Maybe you have also given up. Given up on journaling along with many other inspiring habits. The thing with journaling and most other good habits is that everybody can do it, but most won't.  Striving for something makes you put in a lot of energy, will power. Especially while building a new habit, if you are striving, you end up burning out your will power in striving towards your new goal. Sometimes that makes you give up on your goals, sometimes the guilt becomes so strong, that you just stop having bigger goals with a fear of not being able to achieve it or the fear of putting in too much efforts while striving to achieve it.  What I have realized is, shifting the conversation from striving to compassion is the game changer. The moment I stop striving, and start being compassionate, start finding joy in the current moment, start doing things for my own self not because I am striving to achieve some goal in the far future, but because I love myself today in this moment and I want to be compassionate towards myself, is when magic happens.  When I am compassionate towards my own self in this very moment, I more often than not tend to perform really well, because I love myself today and I want to give back to my mind and body for being alive and functioning to allow me to experience this very moment. Times when I used to strive for goals, I did achieve a lot of those goals, but it was by striving and hence I felt a constant pressure on myself. The times when I acted out of compassion, magic happened.

COMPASSION
Do it with compassion, don't strive to do it. 
A lot of us have a long list of things we want to do/achieve. We want to be healthy, we strive for it. We want good grades, we strive for it. We want to have a work-life balance, we strive for it. Similarly I'm sure lot of you want to journal, and you strive to do it. Maybe you have also given up. Given up on journaling along with many other inspiring habits. The thing with journaling and most other good habits is that everybody can do it, but most won't. 
Striving for something makes you put in a lot of energy, will power. Especially while building a new habit, if you are striving, you end up burning out your will power in striving towards your new goal. Sometimes that makes you give up on your goals, sometimes the guilt becomes so strong, that you just stop having bigger goals with a fear of not being able to achieve it or the fear of putting in too much efforts while striving to achieve it.

What I have realized is, shifting the conversation from striving to compassion is the game changer. The moment I stop striving, and start being compassionate, start finding joy in the current moment, start doing things for my own self not because I am striving to achieve some goal in the far future, but because I love myself today in this moment and I want to be compassionate towards myself, is when magic happens.

When I am compassionate towards my own self in this very moment, I more often than not tend to perform really well, because I love myself today and I want to give back to my mind and body for being alive and functioning to allow me to experience this very moment. Times when I used to strive for goals, I did achieve a lot of those goals, but it was by striving and hence I felt a constant pressure on myself. The times when I acted out of compassion, magic happened.

 DAILY Make journaling a daily practice. 'Daily' - that's the key word.  It's super simple to journal everyday. You just need a book, pen, 10 minutes; no physical or mental strenuous effort. Just these simple things, every day for 30 days. Yes, doing this simple thing for 30 days is the difficult part. But keep at it. Remember, the way of compassion. (Refer the post description for letter 'c' to know about compassion.)💝 Decide how much time you wish to dedicate to journaling. It can be 5 mins to 30 mins. Set a specific time for it. Do it at the same time, every single day. Build a habit. I prefer journaling first thing in the morning (around 6am) right after I open my eyes. I first jot down my dream and then get to journaling. I love the half asleep - half awake drunken state of mind. This is also where most of my amaze ideas come from. Also, making time first thing in the morning is relatively easier - just wake up 15 mins earlier.  If you’re not sure about all this, just try journaling for thirty days along with me. At the end of 30 days, evaluate yourself. See if you see some change/benefits. And decide to continue or not then.  If you are wondering whether to start journaling or not, I hope you start today! If you have tried journaling before but gave it up because no time, no motivation etc, I hope you resume today!

DAILY
Make journaling a daily practice. 'Daily' - that's the key word. 
It's super simple to journal everyday. You just need a book, pen, 10 minutes; no physical or mental strenuous effort. Just these simple things, every day for 30 days. Yes, doing this simple thing for 30 days is the difficult part. But keep at it. Remember, the way of compassion. (Refer the post description for letter 'c' to know about compassion.)💝 Decide how much time you wish to dedicate to journaling. It can be 5 mins to 30 mins. Set a specific time for it. Do it at the same time, every single day. Build a habit. I prefer journaling first thing in the morning (around 6am) right after I open my eyes. I first jot down my dream and then get to journaling. I love the half asleep - half awake drunken state of mind. This is also where most of my amaze ideas come from. Also, making time first thing in the morning is relatively easier - just wake up 15 mins earlier.

If you’re not sure about all this, just try journaling for thirty days along with me. At the end of 30 days, evaluate yourself. See if you see some change/benefits. And decide to continue or not then.

If you are wondering whether to start journaling or not, I hope you start today! If you have tried journaling before but gave it up because no time, no motivation etc, I hope you resume today!

 E for @evernote! I had to dedicate an alphabet post to my love for Evernote.  It is insane the amount of people I have introduced to evernote & they have went on to introduce so many more!  Evernote is the app I use the most on my phone as well as laptop. I use it for writing my daily reflections, to write down my daily schedule, to write down ideas.  How I have organised my Evernote: I have broad categories of notebooks, and then notes under each notebook. I have ADAC notebook (shared with 4 people who work at ADAC), Ankita's personal notebook (private), daily reflections notebook (shared with 6 friends), Us (shared with best man @saptrix)  In ADAC notebook, I have notes titled: Random ideas, ADAC retainers, ADAC business ideas, things to buy, ADAC blog ideas, ADAC policies, ADAC travels, ADAC intern, Work in pipeline, Pet projects, Problems (Here, we note down all the possible problems we have that we need a solution to. We don't think of the solution in this note. This note is just to vent out problems. Identifying the problem is the first step towards finding the solution to it. The intention is to try and come up with solutions to make our lives better as a team.  In my personal notebook, I have notes titled: Text Dream documentation, Audio Dream Documentation (sometimes I'm just so so sleepy and tired to write down all the details of the dream. I generally have really detailed dreams and I feel the urge to document every minute detail of it. Almost always I fall asleep while writing down my dreams), yearly goals, monthly goals, weekly goals, daily schedule, ideas, instagram stories, pet projects, interesting conversations with people, productive tiny collabs with bestman, what i love doing, interviews, random musings, series, what i want to do, haiku, buy, habits to form, and lots more.  Overall, I love Evernote and strongly recommend it for organizing thoughts. How many Evernote fans here? 🐘

E for @evernote!
I had to dedicate an alphabet post to my love for Evernote.

It is insane the amount of people I have introduced to evernote & they have went on to introduce so many more!

Evernote is the app I use the most on my phone as well as laptop. I use it for writing my daily reflections, to write down my daily schedule, to write down ideas.

How I have organised my Evernote:
I have broad categories of notebooks, and then notes under each notebook. I have ADAC notebook (shared with 4 people who work at ADAC), Ankita's personal notebook (private), daily reflections notebook (shared with 6 friends), Us (shared with best man @saptrix)

In ADAC notebook, I have notes titled: Random ideas, ADAC retainers, ADAC business ideas, things to buy, ADAC blog ideas, ADAC policies, ADAC travels, ADAC intern, Work in pipeline, Pet projects, Problems (Here, we note down all the possible problems we have that we need a solution to. We don't think of the solution in this note. This note is just to vent out problems. Identifying the problem is the first step towards finding the solution to it. The intention is to try and come up with solutions to make our lives better as a team.

In my personal notebook, I have notes titled: Text Dream documentation, Audio Dream Documentation (sometimes I'm just so so sleepy and tired to write down all the details of the dream. I generally have really detailed dreams and I feel the urge to document every minute detail of it. Almost always I fall asleep while writing down my dreams), yearly goals, monthly goals, weekly goals, daily schedule, ideas, instagram stories, pet projects, interesting conversations with people, productive tiny collabs with bestman, what i love doing, interviews, random musings, series, what i want to do, haiku, buy, habits to form, and lots more.

Overall, I love Evernote and strongly recommend it for organizing thoughts. How many Evernote fans here? 🐘

game Experience Branding

Game experience is a product of Experience America. It is a specially devised camp which takes you on an adventure through the virtual world of gaming and programming but also the most happening city in LA which is Seattle. It is a type of summer camp that not only allows you to explore gaming but also helps you meet people who created it.

The branding of this project was inspired by the tiniest part of the digital world; the "pixel". The square shaped box which can become anything and is full of surprises.

Experience America approached us with a requirement of a complete design solution over their brand identity, website design, packaging and all other touch points of the brand.

Bhukkad Wall Artwork

Illustration and food. Two things we love have come together while designing for Bhukkad.

Bhukkad is a fast food brand based in Bangalore, India that is affordable, provides quick service and most importantly serves natural and healthier fast food. They believe in making food fresh. Adding less preservatives. Keeping it as wholesome & natural as possible and keep innovating. 

To know more about them, head to their website: thebhukkad.com

Our association with Bhukkad has been a long term one since 2013. We have designed almost all their brand communication on an ongoing basis. Some of which can be seen here.

This is a wall artwork we designed for their newly opened store in Koramangala, Bangalore based on their above beliefs and principles.

It has always been a huge pleasure working with Aruj (the founder) and his team. They always give us detailed clear briefs, crisp on point feedback, always schedule calls before calling us, and overall fully understand our work ethics. It's an honor and pleasure to be associated with them, and see them grow making people healthier one meal at a time. 

 Food Character 1: Sketch to Digital.

Food Character 1: Sketch to Digital.

  Food Character 2: Sketch to Digital.

Food Character 2: Sketch to Digital.

  Food Character 3  : Sketch to Digital.

Food Character 3: Sketch to Digital.

  Food Character 4  : Sketch to Digital.

Food Character 4: Sketch to Digital.

  Food Character 5  : Sketch to Digital.

Food Character 5: Sketch to Digital.

  Food Character 6  : Sketch to Digital.

Food Character 6: Sketch to Digital.

 Types 

Types 

 Layout options.

Layout options.

 Final Artwork

Final Artwork

 Execution Inside thee Bhukkad's outlet wall.

Execution Inside thee Bhukkad's outlet wall.

Avni & Adin's Wedding Invite

Illustrative Wedding Card designed for this super crazy movie loving pair.

Both of them just love watching movies, so much that they have watched over 250 movies together in 2 years. While deciding the overall wedding theme they ended up with a movie themed wedding, where the guests were requested to come dressed-up like a movie character or a movie celebrity. 

We decided to make a Wedding Invite, which would include elements that are very close to the couple and which would also match the overall movie wedding theme.

 List of couple's Likes and Interests.

List of couple's Likes and Interests.

 Deciding the look for the wedding card with finalized movie theme.

Deciding the look for the wedding card with finalized movie theme.

 Card fold option 1.

Card fold option 1.

 Card fold option 2 and final.

Card fold option 2 and final.

 Deciding an illustration style for overall Card.

Deciding an illustration style for overall Card.

 Converting Sketches to Digial Illustrations.

Converting Sketches to Digial Illustrations.

Full process from digital to final product.

 Final products

Final products

 The card once opened (on the inside) had the couple on left and right corners of the room doing their own thing in their living room; once closed (as seen above) the couple came closer to hold hands gently.   

The card once opened (on the inside) had the couple on left and right corners of the room doing their own thing in their living room; once closed (as seen above) the couple came closer to hold hands gently.

 

 Inserts

Inserts

 Shiny gold screen printing ink.   

Shiny gold screen printing ink.

 

 Envelopes

Envelopes

Wingify Pune Landing Page design

landing page Designing for Wingify

Wingify is an India based fast-growing software startup that makes technology products that are globally admired such as VWO (Visual Website Optimizer) and PushCrew. Their products are loved by thousands of businesses and users across 90+ countries, and the customer list includes brands like Microsoft, Lenovo, Walt Disney, Target, Ebay and Airforce.com


They have opened a new office in Pune from where they are building new products and wanted great engineers to join them. For this, they wanted to build a landing page talking about why engineers should join them, which they would also advertise in developer hangouts. They wanted to do this in a creative way with the help of fun quirky illustrations. They also wanted a layout which can be easily adapted to a mobile version. Here is what we created!

Creative Direction, Concept, Design : Ankita Shinde

 Colour Palette

Colour Palette

Landing page design

 Initial Wireframe

Initial Wireframe

 Initial Sketches

Initial Sketches

We first thought of having these illustrations in a grid format explaining why engineers should join Wingify Pune. We then thought of completely breaking through the grid layout and having a really fun long scroll landing page with varying layouts for each section to break the monotony and keep it interesting til the end.

You can visit our web design page to have a look at our other work related to website design and landing page degign.


Related work -
Website design for Experience America - www.anotherdayanothercolour.com/work/game-experience-website-design
Landing page design for Chisle - www.anotherdayanothercolour.com/work/chisle

Minimiles

Minimiles is an app that enables children between age 6-12 years to be more active and engaged in traveling with their families, and to make life easier for parents by reducing the stress of planning a child-friendly vacation. 

We had to design a set of icons for places to see and activities to do in Denmark, which would sit on the map that the children will navigate through.

Creative Direction, Illustration: Ankita Shinde

More about Minimiles:
Minimiles is an app that enables children aged 6-9 to be more active and engaged in traveling with their families. Child-specific information and a playful interactive format helps both parents and children have a more enjoyable time traveling together and lets venues promote their key attractions.

Currently travel research and planning is a fairly adult activity and children remain only passive participants in the process. MiniMiles unites all relevant travel information for children in one place in a format that appeals to them. The simplicity and engagement in the app enables them to explore and learn about places, plan and prepare for travel, and eventually document it in a diary for memories and sharing. Kids participate in the travel process and are more engaged and independent, Parents are less stressed about finding the right child-friendly activities, and families are likely to spend more time and money at their destinations.

Housejoy

Icons designed for Housejoy.
Housejoy is the quickest and most convenient way to solve all your home needs.

Creative Direction, Design : Ankita Shinde

ebay Product Illustrations

A fun illustrated series created in collaboration with 22 feet for eBay India to promote a set of products in an unconventional and creative manner. The aim was to create short product stories that would engage the audience with the picture stories and also promote the products while doing so.


Client: eBay
Creative Direction: 22 Feet Tribal Worldwide
Art Direction + Illustration: Ankita Shinde, Namrata Bhagat
 

 Dryer, dryer, the food's on fire!

Dryer, dryer, the food's on fire!

 Tired of swiping left or right? Time to swipe down!

Tired of swiping left or right? Time to swipe down!

 If the corkscrew don't sweat it, you don't get it.

If the corkscrew don't sweat it, you don't get it.

 Here’s a shady way to escape the monsoon.

Here’s a shady way to escape the monsoon.

 Looking for space? We're here to the rescue!

Looking for space? We're here to the rescue!

 Finding a signature scent is not an easy task… But for many women, no distance is too far.

Finding a signature scent is not an easy task… But for many women, no distance is too far.

 The Butterfly Effect : After drinks edition.

The Butterfly Effect : After drinks edition.

 Not sure if this is what they call the War of words!

Not sure if this is what they call the War of words!

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Wingify- Astronaut

Wingify is an India based fast-growing software startup that makes technology products that are globally admired such as VWO (Visual Website Optimizer) and PushCrew. Their products are loved by thousands of businesses and users across 90+ countries, and the customer list includes brands like Microsoft, Lenovo, Walt Disney, Target, Ebay and Airforce.com

They have opened a new office in Pune from where they are building new products and wanted great engineers to join them. For this, they wanted to get a set of T-shirts designed for the new members that join the team to symbolize and carry forward the company culture and values.

Why this illustration:
1. Astronauts signify more than the visual. They signify going where very few people have been to. There is darkness all around and there is no guarantee of coming back to the place they call home. 
2. Playfulness at a time which is uncertain, dark and unknown can only be done by the brave.
3. Wingify wants to signify both. That creating the future is fraught with dangers and unknowns and the people who can fully accept that, are welcome at Wingify.

We have also worked with them to create a beautiful landing page talking about why engineers should join them, which you can have a look at here.

Fuss X Vogue

FUSS partnered with Vogue India to bring to the forefront, the 20 finalists of Vogue India Fashion Fund 2015. I was overjoyed and jumping like a dolphin when I got the chance to collaborate on this.

Concept:
The idea was to have Rhea as a doll, wearing the garments of the 20 finalists and placing the doll on the work tables of these 20 designers. We read about all these designers’ thought process, their inspirations, researched about their collection and put together a work table setup for each of them that would translate their aesthetics and tried to show what their work tables would look like.

Photography & Conceptualization: Prateek Saxena.
Concept, Creative Direction, Styling, Modelling: Rhea Gupte.
Illustration: Ankita Shinde.

  Table 1/20 |   Nida Mahmood  ’s #worktable   Designer’s inspiration + mood board: Irani cafe, India, Dadaism. The brand rejoices colours of India which is to say it thrives on the rainbow

Table 1/20 | Nida Mahmood’s #worktable
Designer’s inspiration + mood board: Irani cafe, India, Dadaism. The brand rejoices colours of India which is to say it thrives on the rainbow

 Table 2/20 | Dhruv Kapoor’s #worktable  Mood board: discreet luxury, futurism, sleek, beige, silver, fierce, raw, eccentric, floral print on the skirt. 

Table 2/20 | Dhruv Kapoor’s #worktable
Mood board: discreet luxury, futurism, sleek, beige, silver, fierce, raw, eccentric, floral print on the skirt. 

  Table 3/20 |   Shift  ’s #worktable   Designer’s inspiration: men’s uniform, beige, khaki, ask, wise old soul, minimalism, brutalist architecture. 

Table 3/20 | Shift’s #worktable
Designer’s inspiration: men’s uniform, beige, khaki, ask, wise old soul, minimalism, brutalist architecture. 

Table 4/20 | (431-88) Shweta Kapur’s #worktable
Designer’s inspiration + Mood board: sporty meets aesthetic, minimalism,
The AW collection was about Shweta’s accident where she fell into a manhole and injured her leg. So to take the story forward, she worked with two prints: the smudge print and the leg print. Both the motifs were arranged so that they resembled the design on the cover of the manhole. Colours were black, white, grey, dusty brown and red: all coming from the inspiration.

 Table 5/20 |  Rouka’s  #worktable  Designer’s inspiration + Mood board: nostalgia, Kerela, India, notebook scribbles. This collection is called ‘Coming home" and it celebrates the little joys of coming home (and in this context to Kerala) The off-white dhoti transforms itself into quirky clothes for everyday. Just a 'kara(border)’ in colour and the rest all in off-white. 

Table 5/20 | Rouka’s #worktable
Designer’s inspiration + Mood board: nostalgia, Kerela, India, notebook scribbles. This collection is called ‘Coming home" and it celebrates the little joys of coming home (and in this context to Kerala) The off-white dhoti transforms itself into quirky clothes for everyday. Just a 'kara(border)’ in colour and the rest all in off-white. 

  Table 6/20 |   Payal Khandwala’s   #worktable   Designer’s inspiration + Mood board: bold graphic prints of east Africa, lines, shapes, colour, texture, luxurious, comfortable. 

Table 6/20 | Payal Khandwala’s #worktable
Designer’s inspiration + Mood board: bold graphic prints of east Africa, lines, shapes, colour, texture, luxurious, comfortable. 

  Table 7/20 |   Not so serious  ’s #worktable

Table 7/20 | Not so serious’s #worktable

  Table 8/20 | Chicory chai’s #worktable   Designer’s inspiration + Mood board: craftsmanship, emotions & emancipation, romanticism | 'Chicory’ in the brand’s name is the blue flower of chicory plant that was a symbolism of this movement.

Table 8/20 | Chicory chai’s #worktable
Designer’s inspiration + Mood board: craftsmanship, emotions & emancipation, romanticism | 'Chicory’ in the brand’s name is the blue flower of chicory plant that was a symbolism of this movement.

  Table 9/20 | Malvika Vaswani’s #worktable   Designer’s inspiration + Mood board : bauhaus, minimalist, geometric, simple forms, attention to detail, well crafted and constructed, edgy.

Table 9/20 | Malvika Vaswani’s #worktable
Designer’s inspiration + Mood board : bauhaus, minimalist, geometric, simple forms, attention to detail, well crafted and constructed, edgy.

 Table 10/20 | Not like you’s #worktable  Designer’s inspiration + Mood board : nature, people, India’s history, old photographs, people from the forgotten past, temples of Bengal, clothings of sanyasis, pink-green-white, fresh, comfortable, contemporary. 

Table 10/20 | Not like you’s #worktable
Designer’s inspiration + Mood board : nature, people, India’s history, old photographs, people from the forgotten past, temples of Bengal, clothings of sanyasis, pink-green-white, fresh, comfortable, contemporary. 

  Table 11/20 | 11.11’s #worktable   Designer’s inspiration + Mood board : 11.11 dissolves the distinction between daywear and evening wear creating an identity which is never under or over dressed for any situation. 11.11 has consolidated its roots in the luxury space, with an emphasis on KHADI + creating links between farmers, weavers, vegetable dyeing and block printing traditions. 

Table 11/20 | 11.11’s #worktable
Designer’s inspiration + Mood board : 11.11 dissolves the distinction between daywear and evening wear creating an identity which is never under or over dressed for any situation. 11.11 has consolidated its roots in the luxury space, with an emphasis on KHADI + creating links between farmers, weavers, vegetable dyeing and block printing traditions. 

  Table 12/20 | ILK’s #worktable   Designer’s inspiration + Mood board :soft grunge, unconventional, youthful, inspired by nature-mushrooms-bees-flowers etc.   At Ilk, nothing is two-dimensional; there is always an element of a third dimension, the fabric surface or the silhouette detail. ILK gathers its essence from everything found in nature such as mushrooms, bees and even something as simple as vines, radically changing that inspiration into a garment that is treasured for generations ahead. 

Table 12/20 | ILK’s #worktable
Designer’s inspiration + Mood board :soft grunge, unconventional, youthful, inspired by nature-mushrooms-bees-flowers etc.
At Ilk, nothing is two-dimensional; there is always an element of a third dimension, the fabric surface or the silhouette detail. ILK gathers its essence from everything found in nature such as mushrooms, bees and even something as simple as vines, radically changing that inspiration into a garment that is treasured for generations ahead. 

  Table 13/20 | SVA’s #worktable   Designer’s inspiration + Mood board :Indian, Luxurious, Classic.   The focus of the SS15 collection, is on the fabric, motives and colour story. We have geometric patterns inspired from the architecture of the harems in the Topkapi palace. Picking up various flower pots, infused with lovely geometric designs is the core of the collection. Colour palette varies from deep midnight blues, to soft mints and nostalgic old rose.   SVA is synonymous with head turning traditional fashion and bridal looks. The designs are inspired by the Arabesque Art from the byzantine period, and geometric abstract art. 

Table 13/20 | SVA’s #worktable
Designer’s inspiration + Mood board :Indian, Luxurious, Classic.
The focus of the SS15 collection, is on the fabric, motives and colour story. We have geometric patterns inspired from the architecture of the harems in the Topkapi palace. Picking up various flower pots, infused with lovely geometric designs is the core of the collection. Colour palette varies from deep midnight blues, to soft mints and nostalgic old rose.
SVA is synonymous with head turning traditional fashion and bridal looks. The designs are inspired by the Arabesque Art from the byzantine period, and geometric abstract art. 

  Table 14/20 | Valliyan’s #worktable   Designer’s inspiration + Mood board : Hedonistic . Retro-futuristic . Cultured | VALLIYAN is an esoteric culture with a retro futuristic discipline .Its philosophy - Modern Vintage. Valliyan jewels have a timeless quality that take you back to bygone eras and yet make it relevant to be worn today. Valliyan designs transcend culture, age and time. The Patterns are largely geometric with random inserts of organic shapes. The Colours are metallic, iridescent with earthy tones and texture to achieve true hubble telescopic and sci-fi imagery. 

Table 14/20 | Valliyan’s #worktable
Designer’s inspiration + Mood board : Hedonistic . Retro-futuristic . Cultured | VALLIYAN is an esoteric culture with a retro futuristic discipline .Its philosophy - Modern Vintage. Valliyan jewels have a timeless quality that take you back to bygone eras and yet make it relevant to be worn today. Valliyan designs transcend culture, age and time. The Patterns are largely geometric with random inserts of organic shapes. The Colours are metallic, iridescent with earthy tones and texture to achieve true hubble telescopic and sci-fi imagery. 

  Table 15/20 | Aarti Vijay Gupta’s #worktable

Table 15/20 | Aarti Vijay Gupta’s #worktable

  Table 16/20 | Outhouse’s #worktable   Designer’s inspiration + Mood board : “OUTHOUSE” is one of the leading Bridge Jewellery House’s in the country today. However all these pieces are designed keeping in mind the aesthetics of the “Outhouse” girl who is Modern, Bold and a confident woman. The outhouse woman is always the center of attention, she is someone who is fearless and loves experimenting in order to stand out from the crowd.The Baroque movement is always a part of each collection as the designers love adding drama to their pieces. 

Table 16/20 | Outhouse’s #worktable
Designer’s inspiration + Mood board : “OUTHOUSE” is one of the leading Bridge Jewellery House’s in the country today. However all these pieces are designed keeping in mind the aesthetics of the “Outhouse” girl who is Modern, Bold and a confident woman. The outhouse woman is always the center of attention, she is someone who is fearless and loves experimenting in order to stand out from the crowd.The Baroque movement is always a part of each collection as the designers love adding drama to their pieces. 

  Table 17/20 | Rimi Nayak’s #worktable   Designer’s inspiration + Mood board : Innovative, Youthful and Classic | The collection is inspired by the cartographic art of the modern era. Cartography, the art of making maps, is an age-old technique which is represented in the collection graphically and through a plethora of interwoven webs: of intricate surface-embellishment techniques, forming the thematic base. The collection is characterised by a combination of bold colour palettes and geometric figures to create a series of abstract maps in a chiaroscuro of its own. 

Table 17/20 | Rimi Nayak’s #worktable
Designer’s inspiration + Mood board : Innovative, Youthful and Classic | The collection is inspired by the cartographic art of the modern era. Cartography, the art of making maps, is an age-old technique which is represented in the collection graphically and through a plethora of interwoven webs: of intricate surface-embellishment techniques, forming the thematic base. The collection is characterised by a combination of bold colour palettes and geometric figures to create a series of abstract maps in a chiaroscuro of its own. 

  Table 18/20 | SVJ’s #worktable   Designer’s inspiration + Mood board : Club luxe, minimal chic, glamorous. | SVJ is a fine leather brand by Sanya V Jain, devoted to the 'good life’ and celebrating and living it well through fine goods. Great importance has been placed on the craftsmanship and materials used. SVJ’s latest collection embodies the key concept of Cubism which is that the essence of objects can only be captured by showing it from multiple points of view simultaneously. Since the core driving thought for the movement was that all tangible things are made up of geometric forms, this is easily reflected in the entire collection. All the pieces in the collection are inspired by strong spirited female personalities - for example, the Monroe, Perry and Kunis. 

Table 18/20 | SVJ’s #worktable
Designer’s inspiration + Mood board : Club luxe, minimal chic, glamorous. | SVJ is a fine leather brand by Sanya V Jain, devoted to the 'good life’ and celebrating and living it well through fine goods. Great importance has been placed on the craftsmanship and materials used. SVJ’s latest collection embodies the key concept of Cubism which is that the essence of objects can only be captured by showing it from multiple points of view simultaneously. Since the core driving thought for the movement was that all tangible things are made up of geometric forms, this is easily reflected in the entire collection. All the pieces in the collection are inspired by strong spirited female personalities - for example, the Monroe, Perry and Kunis. 

  Table 19/20 | Anavilla’s #worktable   Designer’s inspiration + Mood board : Organic, comfortable, chic. | Brand Anavilla is rooted in Indian craft and textiles. The designer works with natural materials like linen and cotton, loves the texture of linen–strong, rustic and yet so contemporary. Anavilla is about clean shapes and easy silhouettes. Simplicity is the core. “Less is more” these three words define the brand aesthetic.

Table 19/20 | Anavilla’s #worktable
Designer’s inspiration + Mood board : Organic, comfortable, chic. | Brand Anavilla is rooted in Indian craft and textiles. The designer works with natural materials like linen and cotton, loves the texture of linen–strong, rustic and yet so contemporary. Anavilla is about clean shapes and easy silhouettes. Simplicity is the core. “Less is more” these three words define the brand aesthetic.

  Table 20/20 | Monkey see monkey do’s #worktable   Designer’s inspiration + Mood board : Modern, challenging, confident. | The label is a sweetmash-up of contrasts - the old and the new, masculine and feminine, elegant and relaxed, with   sculpted tailoring and a rebellious edge. The collection revolves around the idea of juxtaposing sweetness and violence. Taking cue for colours from the works of digital artist Hsiao-Ron Cheng, somber hues of blue, mint, lavender and charcoal form the basis of motifs of guns embroidered on dresses, tops, jumpsuits, etc. The silhouette remains away from the body. Pleats are used extensively throughout the collection, not just as an adornment, but also as a vital detail used to give movement to the clothes and the wearer. 

Table 20/20 | Monkey see monkey do’s #worktable
Designer’s inspiration + Mood board : Modern, challenging, confident. | The label is a sweetmash-up of contrasts - the old and the new, masculine and feminine, elegant and relaxed, with
sculpted tailoring and a rebellious edge. The collection revolves around the idea of juxtaposing sweetness and violence. Taking cue for colours from the works of digital artist Hsiao-Ron Cheng, somber hues of blue, mint, lavender and charcoal form the basis of motifs of guns embroidered on dresses, tops, jumpsuits, etc. The silhouette remains away from the body. Pleats are used extensively throughout the collection, not just as an adornment, but also as a vital detail used to give movement to the clothes and the wearer. 

Adidas Surfboard

Here's a closeup of the surfboard designed in collab with @weareanimalco for @adidasoriginals x @pharrell 's new collection inspired from the 1961 film-Blue Hawaii, the eucalyptus trees peeling to create a camouflage and the Hawaiin culture. This project allowed us 6 artists to imagine our rendition of the Dream Awaken collection on a surfboard, a canvas that best describes a surfer's nucleus. 🏄🌊
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🍀🌼🍀🌻🍀🌼🍀
Blooming people~
They dwelled in tropical flowers, love was what they were filled with, love was what they sprinkled around. They loved together, they bloomed together.
🍀🌼🍀🌻🍀🌼🍀

Concept + illustration: Ankita Shinde

Pencil Sketch

Taxi Fabric

Thrilled to present to you my collaboration with the warm, wonderful and ever enthusiastic Taxi Fabric team.
Hope all of you get to stroll around in my taxi in Mumbai. For now, scroll away.

Find below the photographs of the entire process in chronological order.
Sketching> printing the designs on paper> transferring the print from paper onto the fabric with heat> Measuring and stitching the fabric into seat covers> fitting inside the taxi> a fun balloons and bubbles filled shoot. <3

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Bina Modi

Bina makes soft, luxurious, 100% hand embroidered clothing in a world increasingly run by machines. Each stitch is a tribute to Indian craft, particularly to the tradition of Parsi Gara embroidery. With work this meticulously executed, no one would notice if you naughtily wore these garments inside out.
Ever since Bina started her atelier in South Delhi, she’s given a sense of confidence and subtle glamour to working women who like herself feel most beautiful on-the-go.
Loved by bold women who never age, Bina’s stuff is good enough to wear for decades to come.Most of Bina’s loyal clients report that these heirloom pieces get better with time and more refined along the way. Wear them at outrageous parties, take them on no-idea-what-to-pack holidays, and through hectic nine-to-fives.