Design plays a very important role in deciding any brand's overall appeal. Chandan Store in Chembur is a well reputative shop for Sweets, Namkeens and all kinds of Dryfruits since many years. With new generation taking over the store responsibilities, they have also started stocking many other household products and essentials. The Chandan Store slowly has become a Chandan Supermarket. But very few people know about wide range of products available there. Here we came into the picture when Karan asked us to design a brand advertising campaign for Chandan Supermarket.
He particularly wanted three bus shelter series advertisements which will focus on all the highlights of his supermarket.
In first ad, we are talking about wide range of products available under one roof and putting Chnadan Supermarket as a one point shop. Its always a moment of joy when you could get all the extreme products that you need at one place without spending much time and energy.
Here we wanted to talk about chandan's special 12months shopping offer. Where Chandan takes care/ thanks of all the loyal customers for shopping with them and offers a free one month shopping as a gratitude.
Almost all the supermarkets have this congested aisle passages and is very inconvenient for the customers to shop with big shopping trolleys. But at Chandan Supermarket, even though they have huge range of extreme products, everything is well spaced out and every aisle passage has sufficient space for 3 big trolleys to swing together.