Minimiles is an app that enables children between age 6-12 years to be more active and engaged in traveling with their families, and to make life easier for parents by reducing the stress of planning a child-friendly vacation.
We had to design a set of icons for places to see and activities to do in Denmark, which would sit on the map that the children will navigate through.
Creative Direction, Illustration: Ankita Shinde
More about Minimiles:
Minimiles is an app that enables children aged 6-9 to be more active and engaged in traveling with their families. Child-specific information and a playful interactive format helps both parents and children have a more enjoyable time traveling together and lets venues promote their key attractions.
Currently travel research and planning is a fairly adult activity and children remain only passive participants in the process. MiniMiles unites all relevant travel information for children in one place in a format that appeals to them. The simplicity and engagement in the app enables them to explore and learn about places, plan and prepare for travel, and eventually document it in a diary for memories and sharing. Kids participate in the travel process and are more engaged and independent, Parents are less stressed about finding the right child-friendly activities, and families are likely to spend more time and money at their destinations.