Lenovo: Carry Your Cool
Illustrating a visual style
Lenovo Group Limited, often shortened to Lenovo is a Chinese multinational technology company with headquarters in Beijing. They wanted us to create illustrations for a quiz they were organising in their micro site, ‘www.carryyourcool.com/calculate’, as part of their promotional campaign.
First, we decided on the type of illustration we want to follow for this project. We illustrated the four different answers participants would see at the end of the quiz. We tried to make these illustrations as ‘cool’ as possible, scroll down to see the illustrations we created for this project!