As most professionals out there, I keep hitting a wall on what content I should post. I also get clients who keep asking us “what should we post on our social media”?
Posting high quality content that is completely mine and as a consequence, my brand’s expression is just SO DAMN HARD! I have tried a mix of things and each of them without fail has fizzled out. Some are:
However nothing really worked and I now know why.
Even though I am a 2 member brand, I had no place to stand that I could call my own. I wasn’t worried about others doing it too as long as it deeply appealed to me. Most of my earlier attempts at content was usually being impressed by something or wanting to be like something or wishing I could be that thing or waiting to be unique.
It took a lot of soul searching and asking myself tough questions that has finally brought me to a place that I can say with some certainty is my own.
Now this is not something that I created out of thin air or had to make up. It was something that I realised by observing myself. I realised that most of what I speak and think around this topic is about how affected I am by brands and marketing completely being about manipulating and exploiting our cognitive biases. Everytime I came across this (which was many times in a day), I used to flinch and even though I could not always pinpoint the issue, I knww that I did not approve of what was happening.
I have absolutely no idea how successful or not I will become but I am secure in the thought that my design practice is my authentic expression.
And now the tons of strategic advice on creating content is starting to make perfect sense and I am starting to become a tap from which content that is high quality and most importantly, authentic to me is starting to flow.
If you are struggling with identifying your and your brand’s voice, drop me an email on firstname.lastname@example.org with the subject line for this post (or DM me here) and I will send you a set of questions that can help you start the process of identifying your brand’s voice.
Main Image Credits: https://www.theatlantic.com/magazine/archive/2014/09/prepare-to-be-shocked/375072/
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