So here is the thing, I am not a professional designer and I run a visual design studio and I am a design thinking consultant. I work with designers, animators, creative and art directors all the time and I love working with them and I think most of them enjoy working with me.
And it was not always like this. My wife started the studio that I now run and when I joined her in 2016, our designers hated working with me. Yes, they literally hated working with me on design projects.
They would like hanging out and have fun lunches or ideate or brainstorm with me but they ran at the idea of collaborating with me on a design project.
The reason was that I sucked at giving briefs. I simply wasn't able to define what I wanted designed. I am an ex-entrepreneur and my job was meeting investors, potential clients, employees, partners all the time. And in these meetings, I was pitching a vision all the time. I was talking about the big picture all the time.
And that is what I did with designers and it simply did not work. I confused them and any project that went through me took atleast triple the time to get done because my brief was pathetic, all over the place and filled with 'big picture talk' and jargons.
So if you are someone who works with designers in any capacity, here are a few steps to write a clear, engaging brief that will not only get the job done but earn new-found respect from your designer or designing team.
Writing a well thought out clear brief will go a long way in quicker turnarounds and lower costs. Most importantly, it will create a beautiful working relationship with your designers. They will not know how to thank you and will inevitably keep prioritizing you over other clients even well paying ones. Go ahead, provide a top-class working experience to your designer or design team.
How do you write awesome briefs for your designer?
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