Branding

No matter if you are creating a new brand or re-branding an existing one, we deep dive with you in exploring your business and the surrounding environment. For us, brand design is not a visual exercise but one that involves understanding your business, identifying the core and highlighting it in a way which can craft your entire communication strategy.

CREATING A BRAND STRATEGY

In this stage, we goto work on understanding your unique business environment. We also start capturing your and your team's vision about the brand, how you wish to structure it.

Once we have a sufficient understanding of your business, we start interviewing your ideal target market to get a deep understanding of how they would like a brand to be crafted in the sector you are operating in.

We wrap up this stage by creating a document that creates a human being you can relate to as your target customer.

SHAPING THE BRAND LANGUAGE

Once we have a clear direction, we start crafting the personality of the brand including the core pillars on which it stands, its personality, its likes and dislikes.

We then goto work on creating the brand experience at different online and offline touch points. These are an exhaustive set of initial guidelines and recommendations on which every single brand communication will be based on including readily usable guidelines on photography, crafting content, etc.

At the end of this stage, you will get a clear understand of who your brand is and how your brand speaks.

DESIGNING THE BRAND IDENTITY

This is the last stage of our carefully created process where we design the brand's logo, colour scheme, type usage, creative composition, usage in different scenarios, brand iconography and illustration styles.

At the end of this stage, you will receive a ready to use kit that contains how your brand will look and feel across digital and print mediums.

OUR DESIGN WORKS
No items found.
READY TO Brand
YOUR inspiration?

Get in touch for a complimentary call with us and our promise is that you will leave that call with a new view about your brand.

CONTACT US