We are a team of
two storytellers.

we help you tell your brand's story to
your dream customers with words and visuals.
We. The creators behind ADAC.
We are now a small, just right, two people team. Since the studio's inception in 2016, after having worked with upto 5 inhouse designers and various freelancers, we have found our rhythm in being a two member team. Since it's just us both, living and working together, we thought you knowing us in depth would be nice. Sharing a longish description of us both under our faces and here are some articles you can read. (or audio you can listen to while you browse)
- Is it challenging to manage personal and professional partnership being married? 
- What tips would you give to couples trying to work together? 
- Working together because our skillsets and behavioral traits compliment really well. And not
because we are a married couple.
Ankita Shinde
WHEN NOT WORKING ON ADAC: Would like to be seen practising the keyboard or reading, but is instead browsing through apple website or recipe videos in bed.
FAV BOOKS: The Artist's Way, Courage to Create, Big Magic
FAV MOVIES: Interstellar, Kiki's Delivery Service
FAV SHOWS: Heidi, Anne with and E
WHAT SHE BRINGS TO ADAC: diligence, punctuality, discipline, crisp processes, philosophy, intentionality, creativity, new ideas, visual design magic.
Saptarshi Chatterjee
WHEN NOT WORKING ON ADAC: Wants to keep practicing the forward defensive but is not getting access to a regular cricket net. He uses his free time cooking Bengali recipes or fretting at how unclean the house is.
FAV BOOKS: The Artist's Way, Courage to Create, Big Magic
FAV MOVIES: Interstellar, Kiki's Delivery Service
FAV SHOWS: Heidi, Anne with and E
WHAT HE BRINGS TO ADAC: diligence, punctuality, discipline, crisp processes, philosophy, intentionality, creativity, new ideas, visual design magic.
"You have to be vulnerable and feel like the other person is truly your partner. You need to be aware of avoiding power struggles and making sure each person has their own, defined role. That's the best way to work together."
/Saptarshi
A
Ankita's career has spawned different industries and varied roles in the last 10 years. At heart, I am someone who loves making a real difference to the organizations and communities I am part of. This started with contributing my time at building up a startup ecosystem in India with HeadStart Network and the Startup Leadership program as a fellow and volunteer. I formally started my career being part of a robotics company where I led different non-technical roles. A significant achievement was selling to the Indian Navy and creating a buzz in Indian media regarding robotics.
S
Saptarshi's career has spawned different industries and varied roles in the last 10 years. At heart, I am someone who loves making a real difference to the organizations and communities I am part of. This started with contributing my time at building up a startup ecosystem in India with HeadStart Network and the Startup Leadership program as a fellow and volunteer. I formally started my career being part of a robotics company where I led different non-technical roles. A significant achievement was selling to the Indian Navy and creating a buzz in Indian media regarding robotics.
"We have the ability to move forward and celebrate together, and when things are hard, we have the ability to lean on each other and have each other's backs."
/Ankita
To do list
timely deliveries
dessert first
value relationships
ask why, not what
better ourselves each day
slow, intentional living
talk to our laptops
learn from mistakes
Not to do list
working on weekends
working for free / exposure
sharing dessert
fear new challenges
multitasking
skip date days
hasty work for profit
skip MoM mails
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